InterTrend’s Lunar New Years & 25 Year Anniversary

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Event Coverage – Los Angeles, CA
Photographer & Writer – Dannie Phan

I had the delightful opportunity to take pictures at the Japanese American National History Museum in Los Angeles’ Little Tokyo for InterTrend’s company Lunar New Year Party.

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interTrend is an award-winning full-service communication agency based in Long Beach, California, helping corporate America target Asian American segments such as Chinese, Japanese, Korean, Vietnamese, Asian Indian and Filipinos nationwide. They have a huge team that was all super warm and welcoming, which is quickly seen in their photos. 

They were also celebrating their 25th anniversary as a company, and oh boy did they go all out for this party. The food from the fusion appetizers to desert bar was amazing, and like always I could not shovel enough during my downtime. They also had the one of the best and heaviest stocked bar that I’ve seen at a company party.

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The beginning portion of the night consisted of light cocktails, dinner, and slideshows of the history of the company.Followed by light hearted team building games and challenges.  There was also a surprised lip-syncing video done by the company’s CEO to express her appreciation for the company.

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The rest of the night consisted of what seemed like over a dozen raffles from sunglasses, to fitbits, and go pros. Then the rest of the energy was put into gambling. Where everyone was aiming to win the flat screen TV which was meant to be awarded to the winner of the Casino night. That where I got to catch most of the candid moments of the night.

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One of the highlights of the night was that one of the building coordinator and bartender commented on how I was the happiest and most enthusiastic photographer that they’ve ever worked with, which honestly took me off guard since by that time I was quite exhausted.  I simply responded to them that “I just really enjoy my work.”

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